03 — storefront

The store, the photographs and the ads. One team, one date.

For a business that sells things — online, in a shop, or both.

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Who this is for

You sell products. You need somewhere to sell them that doesn’t look like everybody else’s, photographs that make them worth buying, and ads that bring people to both.

Most businesses buy those three things from three suppliers, in that order, and discover in week six that the photographs are the wrong shape for the layout.

What’s included

The store
  • E-commerce build — catalogue, cart, checkout, payments, shipping and tax
  • Stock, orders and customers in one place, editable by you without calling us
  • Fast on a phone, on a mid-range handset, on ordinary mobile data
The photographs
  • A shoot day on your premises or in studio, planned against the layout that’s being built
  • Product images cut to the exact sizes the store needs — no cropping a hero shot into a thumbnail and hoping
  • A set for social and ads from the same day
The ads
  • Meta and Google creative built from the same shoot
  • Copy that matches the site, because both were written in the same agency, to the same brief

Why these are bought together

A product page is a photograph, a price and a button.

When the shoot is planned against the build, the images arrive in the right ratio, on the right background, in the right quantity, on the day the pages need filling. When it isn’t, you launch with three good photographs and forty placeholders.

What is not included

Not a rebrand.

Storefront assumes you already have a logo and colours you’re keeping. If you don’t, that’s Launch.

Timeline

Weeks. Scope fixed before we start, and the price fixed with it.

After launch: content and maintenance, monthly, if you want it.

Questions

five answers

01

Shopify, or something custom?

Usually Shopify. Custom commerce is a Platform engagement and costs several times more — worth it when you’re doing something genuinely unusual, wasteful when you’re selling products from a catalogue. We’ll tell you which one you are.

02

We already have photographs.

Then we’ll use them if they’re good enough, and say so if they aren’t. The shoot comes out of the scope, and out of the price.

03

How many products?

A normal catalogue is in scope. Past a few hundred SKUs, or with variants and feeds that need automating, it stops being a fixed-scope build and we’ll say so before quoting.

04

Do we own the photographs?

You get full commercial use of every image, in perpetuity, with no per-channel limits. We keep the right to show the work — which, with no portfolio yet, is how the portfolio eventually gets built.

05

Can you just do the photographs?

Yes, as a shoot day on its own. But the argument for Storefront is that the shoot is planned against the build — buy them separately and you’re buying the ordinary version.

Tell us what you’re trying to do.

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